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Marketing Cases
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The list below indicates which cases we suggest you use for each chapter of the text:
ChapterCase Number and Name
Chapter 11. McDonald’s “Seniors” Restaurant
Chapter 23. ResinTech
Chapter 34. Lilybank Lodge
21. Deluxe Foods, Ltd.
Chapter 55. Marie’s Ristorante
7. Murphy’s Ice Land
21. Deluxe Foods, Ltd.
Chapter 61. McDonald’s “Seniors” Restaurant
2. Pillsbury’s Haagen-Dazs
6. SleepEasy Motel
8. Joggers Universe
Chapter 73. ResinTech
Chapter 85. Marie’s Ristorante
6. SleepEasy Motel
Chapter 91. McDonald’s “Seniors” Restaurant
10. Paper Products, Inc.
Chapter 102. Pillsbury’s Haagen-Dazs
9. Applied Chemistry Corporation
15. Leisure World, Inc.
Chapter 1110. Paper Products, Inc.
12. Growth Enterprises
13. Matisse Company
24. Alumco International
Chapter 128. Joggers Universe
11. Multimedia Corral
12. Growth Enterprises
13. Matisse Company
Chapter 1416. Structural Wire Corporation
17. Heritage Furniture
Chapter 15 15. Leisure World, Inc.
Chapter 16 10. Paper Products, Inc.
19. PlastiForm Mfg., Inc.
Chapter 1714. Eco Water, Inc.
18. Metal Solutions, Inc.
20. Injection Molding, Inc.
Chapter 1814. Eco Water, Inc.
20. Injection Molding, Inc.
22. Home Nursing Services, Inc.
23. Lever Ltd.
24. Alumco International
25. Sal’s

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Marketing Cases (276.0K)

Two additional Canadian marketing cases can be downloaded by clicking on the links below:

Customer Relationship Management: The Case of the 407 Electronic Toll Route (33.0K)
Oxfam Halifax's Make Trade Fair Campaign Coordinator (74.0K)
Appendices to Oxfam Case (205.0K)







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