Charles W. L. Hill,
University of Washington Thomas Mckaig,
University of Guelph and U of Guelph at Humber
ISBN: 0070984115 Copyright year: 2009
Whats New
Chapter-by-Chapter Changes
Chapter 1 – Globalization
This chapter features an updated opening case with World Bank 2006 research, updated statistics, tables, and information throughout. Several of the pedagogical features have been updated as well, including a new closing case, “Tim Horton’s and the Donut Wars.”
Chapter 2 - Country Differences in Political Economy
This chapter opens with an updated case on the changing political economy of India. A new “Could you do this?” about a Uruguayan entrepreneur has been added. Maps have been updated, as well as statistical information. Pedagogical features have been updated, and a new closing case, “McDonald’s around the World,” which details the corporation’s ability to adapt internationally, has been added.
Chapter 3 - The Cultural Environment
This chapter covers several areas of cultural differences and how they impact on business. The opening and closing cases have been updated, as well as the Management Focus. Several chart and maps have been updated or replaced.
Chapter 4 - Ethics in International Business
In Chapter 4, Canadian examples, such as the Talisman company in Sudan, SARS in Toronto, Ivanhoe Mines in Myanmar, and the Conrad Black trial, all with a global focus, have been updated.
Chapter 5 - International Trade Theories
This chapter looks at the relationship between a country’s “openness” to international trade and its economic growth. The Country Focus is new and the closing case has been updated. Websites have been added and updated.
Chapter 6 - The Political Economy of International Trade
This chapter takes a look at the contentious bilateral trade issues between Canada and the United States. The closing case has been updated. Fresh information from the OECD and WTO has been added. Almost every page has updated information on it.
Chapter 7 - Foreign Direct Investment
In this chapter, up-to-date information about FDI show the importance of FDI in Canada and other countries. The opening case about Starbucks has been updated, as well as the closing case. The Learning Objectives have been improved. Many charts, stats, and figures are new or updated. The Management Focus has been updated, as well as the Critical Thinking and Discussion Questions.
Chapter 8 - Regional Economic Integration
This chapter covers the post-World War II levels of economic integration within Europe, leading to the European Union and its monetary union while covering lesser intiatives, including the Free Trade Agreement, now NAFTA, including Mexico, Canada and the United States. Pertinent updates have been added on new EU memberships, WTO member nations, and Free Trade of the Americas negotiations. Other updates include data on NAFT, APEC, and the Asia Pacific Economic Cooperations. New Key Terms have been added.
Chapter 9 - The Foreign Exchange Market
In this chapter, economic theories of exchange rate determination are explained. The Barrick gold case has been updated, and the closing case has been modified.
Chapter 10 - The Global Monetary System
This chapter discusses how internationally, many policies and institutions have influenced and shaped the value of currencies. The opening case has been modified. Some figures have been updated. The Management Focus “Reel Threat” has been updated.
Chapter 11 - Global Strategy
How Canadian companies apply their know-how in foreign situations is discussed in several sections within this chapter, including how the Canadian Managers Abroad component of the former “Team Canada” has been reincarnated.The opening case has been updated. Statistics referring to the role of strategy (Canadian Exports to the USA), as well as DANOR, have been updated.
Chapter 12 - Entering Foreign Markets
This chapter covers the ways through which companies enter foreign markets through a look at the pros and cons of greenfield investments and other forms of alternative strategies for entering foreign markets. The opening and closing cases have been updated. Globealive has been rewritten based on an interview with Tony Lacavera. Many updates throughout add currency.
Chapter 13 - Exporting, Importing, and Countertrade
In this chapter, the discussion on export assistance to Canadian companies provides a detailed look at the institutional means and mechanisms through which many Canadian companies engage in export. Changes to the opening and closing cases have been made. As well, updating of information has been done on several topics.
Chapter 14 - Global Marketing and R&D
In this chapter, students learn how global marketing and R&D can make or break a company. As well, distribution and communication strategies are discussed. The opening P& G case has been heavily updated, as has the closing case about Celestica. Major updates throughout.
Chapter 15 - Global Manufacturing and Materials Management
This chapter discusses how Web-based IT systems now play a vital role in material management around the world. The opening case on Timberland has been updated. The updated Management Focus, “Having Fun Making Money,” gives an innovative look into global manufacturing and material management.
Chapter 16 - Global Human Resource Management
In this chapter, the opening case on MOLEX has been updated, and the “Country Focus” discusses the prickly issue of countries wanting to keep jobs at home. This chapter also discusses the complete range of factors affecting human resource management in other countries.
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2009 McGraw-Hill Higher Education