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Global Strategy


1. Be conversant with the concept of strategy.

2. Understand how fi rms can profi t from expanding their activities globally.

3. Be familiar with the different strategies for competing globally.

4. Understand how cost pressures infl uence a fi rm’s choice of global strategy.

5. Understand how country differences can infl uence a fi rm’s choice of global strategy.

6. Understand how fi rms can use strategic alliances to support their global strategies.








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