Site MapHelpFeedbackEntering Foreign Markets
Entering Foreign Markets


1. Explore the three basic decisions that a fi rm contemplating foreign expansion must make: which markets to enter, when to enter those markets, and on what scale.

2. Review the different modes that fi rms use to enter a foreign market.

3. Understand the advantages and disadvantages of each entry mode.

4. Appreciate the relationship between strategy and a fi rm’s choice of entry mode.

5. Appreciate some pitfalls of exporting.

6. Be familiar with the steps a fi rm can take to improve its export performance.

7. Understand the mechanics of export and import fi nancing.








To learn more about the book this website supports, please visit its Information Center.
(c)2009 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


Global Business TodayOnline Learning Center

Home > Chapter 12