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Exporting, Importing, and Countertrade


1. Understand the opportunities and risks associated with exporting.

2. Become familiar with the different steps companies can take to improve their export performance.

3. Learn about the information sources and municipal, provincial, and federal government pro- grams that exist to support Canadian exporters.

4. Understand the basic steps involved in fi nancing exporting.

5. Learn how countertrade can be used to facilitate exporting.










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