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True or False
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1
The four elements of the marketing mix include product, distribution, communication, and pricing.
A)True
B)False
2
Identifying groups of consumers by purchasing behaviour is market segmentation
A)True
B)False
3
Consumers in the most developing countries are often willing to give up their preferred attributes for lower prices, contrary to Levitt's suggestions.
A)True
B)False
4
Global media are paving the way for a global youth segment
A)True
B)False
5
Consumers in the most developed countries are often not willing to sacrifice their preferred attributes for lowers prices.
A)True
B)False
6
The more concentrated the retail system, the more expensive it is for a firm to make contact with each individual retailer.
A)True
B)False
7
Channel length refers to the number of intermediaries between the producer and the consumer
A)True
B)False
8
An exclusive distribution channel is one that is easy for outsiders to access
A)True
B)False
9
Each intermediary in a channel adds its own markup to the products
A)True
B)False
10
Developing cross-cultural literacy helps a firm overcome cultural barriers
A)True
B)False
11
Country of origin effects refers to the extent to which the place of manufacturing does not influence product evaluations
A)True
B)False
12
Noise reduces the probability of effective communication.
A)True
B)False
13
Firms in consumer goods industries generally favour a push strategy.
A)True
B)False
14
Canada is the world's largest producer of plywood.
A)True
B)False
15
Push strategies tend to be emphasized for consumer goods
A)True
B)False
16
Different price elasticities of demand is one condition necessary for profitable price discrimination.
A)True
B)False
17
Determinants of demand elasticity: the more competitors there are, the greater consumers' bargaining power will be to but from the firm that charges the lowest price
A)True
B)False
18
Predatory pricing occurs when a pricing strategy in one market may have an impact on a rival's pricing strategy in another market.
A)True
B)False
19
Dumping occurs whenever a firm sells a product for a price that is less than the cost of producing it
A)True
B)False





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