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Multiple Choice Quiz
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1
By paying close attention to _________________ and continuously monitoring the environment in which it operates, marketers can identify potential opportunities.
A)cognitive dissonance
B)customer needs
C)just-in-time marketing promotions
D)regional psychographic groups
E)all of the above.
2
A firm's macroenvironment includes _____________ factors.
A)political/legal
B)cultural
C)demographic
D)economic
E)all of the above
3
The _____________ is the center of all marketing efforts.
A)profit
B)consumer
C)mission
D)scenario plan
E)foreign fluctuations
4
Which of the following pricing practices is covered in the Competition Act?
A)price fixing
B)bid rigging
C)resale price maintenance
D)predatory pricing
E)all of the above
5
When evaluating their competition, marketers need to assess competitors' strengths, weaknesses and:
A)visions.
B)intelligence.
C)likely reaction to marketer's activities.
D)philosophy.
E)none of the above.
6
Firms use competitive intelligence to collect and synthesize information about their position with respect to:
A)recent demographic data.
B)their rivals.
C)regional regression urbanization strategies.
D)macroeconomic variable analysis.
E)intuitive diagnostics.
7
Which of the following promotion practices is covered in the Competition Act
A)comparative advertising
B)cooperative advertising
C)bait-and-switch
D)consumer discounts
E)coupons
8
Marketers have learned that ________________ influences where, when, how, and what consumers buy.
A)mission statements
B)JIT systems
C)scenario planning
D)competitive intelligence
E)culture
9
Typical _____________ data include race, gender, income, and marital status.
A)behavioural
B)macromarketing
C)inflationary situation
D)regional social
E)demographic
10
Compared to other groups, _______________ are more likely to complain, to need special attention, and to take time browsing before making a purchase decision.
A)Tweens
B)Baby Boomers
C)Generation Xers
D)Generation Yers
E)Seniors
11
Jeanette just joined an after-work aerobics class. She also recently had cosmetic surgery and spent a week at rejuvenation spa in Costa Rica. Jeanette is most probably a member of the _________________ generational cohort.
A)Senior
B)Baby Boomer
C)Generation X
D)Generation Y
E)Tween
12
Marketers to upper-income groups attempt to create value by offering:
A)value-based pricing
B)discounts
C)no-frills products
D)convenience
E)one-of-a-kind products and exclusive services.
13
By offering environmentally responsible products, _______________ add value that other products do not have.
A)macromarketers
B)competitive intelligence marketers
C)JIT marketers
D)scenario planners
E)green marketers
14
In __________________ marketers develop possible conclusions based on the plausible alternative courses of action the firm might pursue.
A)competitive intelligence
B)green marketing
C)scenario planning
D)JIT systems
E)SWOT analysis







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