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Concept Check
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1
Advertising plays a major role in the ___________ stage of the product life cycle and ___________ ___________ plays a major role in maturity.
2
How do high-learning and low-learning products differ?
3
What does the life cycle for a fashion product look like?
4
How does a product manager help manage a product's life cycle?
5
What does "creating new-use situations" mean in managing a product's life cycle?
6
Explain the difference between trading up and trading down in repositioning.
7
How does a generic brand differ from a private brand?
8
Explain the role of packaging in terms of perception.
9
What is the difference between an expressed and an implied warranty.







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