Interactive learning objects have been developed that illustrate key topics from Marketing. Select a link below to open the corresponding interactive Learning Object.

Chapter	Topic
1	Developing Customer Relationships
2	Planning Phase of the Strategic Marketing Process Levels of Strategies in an Organization
3	Social Forces Economic Forces
8	Marketing Research
9	Why Segment Markets Steps in Segmenting and Targeting Markets
10	The New Product Process
11	Branding
13	Nature and Importance of Pricing Estimating Demand and Revenue
14	Selecting a Price Level
18	Differences Between Advertising, Promotion and Relations

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