There is a reason why instructors around the world have relied on the market-defining product INTERNATIONAL BUSINESS – COMPETING IN THE GLOBAL MARKETPLACE: it has consistently exceeded instructors' expectations while preparing students to confront the unique challenges of global business.

Now, INTERNATIONAL BUSINESS – AN ASIAN PERSPECTIVE, goes one step further to offer more. A definitive text for Asian students and the global student interested in the multiple opportunities in Asia, it brings together the varied teaching, writing, and global consulting expertise of Charles Hill, Chow-Hou Wee and Krishna Udayasankar to create the most thorough, up-to-date, and thought-provoking text on the market.

INTERNATIONAL BUSINESS – AN ASIAN PERSPECTIVE maintains a tightly integrated flow between the chapters and identifies how real managers succeed or fail in the global economy. It includes information, examples, and cases that highlight the challenges and opportunities of doing business in Asia, as well as the role of Asian businesses in the global market. The authors' passion for international business is apparent on every page as they make important theories interesting, informative, and accessible to all readers.