 | Developing Successful Marketing and Organizational Strategies
After reading this chapter you should be able to:
- Describe the kinds of organizations that exist and the three levels of strategy in them.
- Describe how core values, mission, organizational culture, business, and goals are important to organizations.
- Explain how organizations set strategic directions by assessing where they are now and seek to be in the future.
- Describe the strategic marketing process and its three key phases: planning, implementation, and evaluation.
- Explain how the marketing mix elements are blended into a cohesive marketing program.
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