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| 1 | |
Asahi Breweries Group acts on what it views as an ethical obligation to its customers and the general public with its __________. |
| | A) | advertising that would suggest its beer is low-carb |
| | B) | alcohol awareness and education programs |
| | C) | use of high quality ingredients |
| | D) | affordable prices |
| | E) | use of all of the above |
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| 2 | |
Ethics are the __________. |
| | A) | religious tenets of the country or ethnic region you live in |
| | B) | social norms of a nation, community or family |
| | C) | laws of society that define a person’s beliefs and behaviors |
| | D) | moral principles and values that govern the actions and decisions of an individual group |
| | E) | universal laws of man that go beyond individual beliefs of nations or religions |
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| 3 | |
Which of the following statements accurately distinguishes between laws and ethics? |
| | A) | Laws reflect the beliefs of the majority and ethics reflect the beliefs of smaller individual segments of society |
| | B) | Ethics deal with religious and moral beliefs and laws deal with social, economic and environmental behaviors |
| | C) | Ethics deal with internal (personal) issues and laws deal with external (social) issues |
| | D) | Ethics deal with personal and moral principles while laws are society’s values and are enforceable in the courts |
| | E) | There is no significant difference; the terms can be used interchangeably |
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| 4 | |
The world’s five largest music companies (Vivendi Music Group, Sony Music, BMG Music, Warner Music and EMI Group) and three biggest music retailers (Musicland stores, Trans World Entertainment and Tower Records) were accused of engaging in a practice known as “minimum advertised pricing” to artificially inflate CD prices from 1995 to 2000. They eventually had to pay US$143 million to settle the price-fixing case and $67 to pay consumers who bought the potentially overpriced CDs. This example illustrates that the music companies and retailers were __________. |
| | A) | ethical but illegal |
| | B) | ethical and legal |
| | C) | unethical and illegal |
| | D) | unethical but legal |
| | E) | not covered by any of the above descriptions |
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| 5 | |
The current low perception of ethical business behavior can be explained by __________. |
| | A) | the increased pressure on business people to make decisions in a society characterized by diverse value systems |
| | B) | a growing tendency for business decisions to be judged publicly by groups with different values and interests |
| | C) | the public’s expectations of ethical business behavior has increased |
| | D) | the decline of ethical business behavior |
| | E) | all of the above |
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| 6 | |
Which of the following is a socializing force that dictates what is morally right and just? |
| | A) | Societal culture and norms |
| | B) | Organizational structures |
| | C) | Peer pressure |
| | D) | Legislation |
| | E) | All of the above |
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| 7 | |
Ethical exchanges between sellers and buyers should result in __________. |
| | A) | the seller making a profit |
| | B) | the buyer getting the product for the best price |
| | C) | both parties to the exchange being better off after a transaction |
| | D) | the seller reducing their inventory substantially |
| | E) | the buyer forming a relationship with the seller |
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| 8 | |
The Consumer Bill of Rights codifies the ethics of exchange between buyers and sellers. These include the right (1) to safety, (2) to __________, (3) to choose and (4) to be heard. |
| | A) | privacy |
| | B) | be informed |
| | C) | be treated courteously |
| | D) | be left alone when shopping |
| | E) | full disclosure of liability |
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| 9 | |
Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with consumers’ __________. |
| | A) | right to choose |
| | B) | right to be informed |
| | C) | right to be treated courteously |
| | D) | right to safety |
| | E) | right to happiness |
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| 10 | |
Which of the following statements describe the activities of a whistleblower? |
| | A) | Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the company sold had caught on fire |
| | B) | Mattel research engineers proved that the spate of fires in the company’s Power Wheels cars and trucks was the result of consumers’ tinkering with the engine |
| | C) | One of the Mattel Power Wheel cars that caught on fire and slightly burned its rider was owned by a former Mattel employee |
| | D) | The Consumer Product Safety Commission investigated the fires and ordered a recall for repair of all 10 million units that have been sold |
| | E) | None of the above statements describes the activities of a whistleblower |
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| 11 | |
Most paint is not biodegradable and not friendly to the environment because it is made with petroleum solvents. A builder who decided to build a subdivision with 500 homes and paint each with an environmentally-friendly soy-based paint (even though it costs more) would be practicing __________. |
| | A) | profit responsibility |
| | B) | cause marketing |
| | C) | stakeholder responsibility |
| | D) | mass marketing |
| | E) | societal responsibility |
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| 12 | |
Toyota develops and applies technology to sort urethane and fiber from residue and recycle RSPP, a soundproofing material used in vehicles recycles thousands of tons of wooden pallets, cardboard and paper annually. Toyota also develops the hybrid car which cuts back on fuel consumption. Toyota’s actions are examples of __________. |
| | A) | recycled marketing |
| | B) | cause marketing |
| | C) | green marketing |
| | D) | environmental marketing |
| | E) | transactional marketing |
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| 13 | |
A global undertaking to further green marketing efforts is the __________. |
| | A) | ISO 14000 initiative |
| | B) | Secondary Color World (SCW) initiative |
| | C) | Green World (GW) initiative |
| | D) | ISO 1000 initiative |
| | E) | ISO 9000 initiative |
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| 14 | |
Procter & Gamble raises funds for the Special Olympics when consumers purchase selected company products. This is an example of __________. |
| | A) | cause marketing |
| | B) | philanthropic marketing |
| | C) | goodwill marketing |
| | D) | public relations marketing |
| | E) | transactional marketing |
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| 15 | |
Which of the following statements about sustainable development is true? |
| | A) | A company that always makes its furniture from rare tropical woods is practicing sustainable development |
| | B) | Only large international companies can achieve sustainable development |
| | C) | A company that has a 20 percent rate of growth practices sustainable development even if it operates two illegal landfills |
| | D) | A company that uses child laborers to manufacturer its products in order to stay number one in its industry does not practice sustainable development |
| | E) | Consumers don’t care whether a company practices sustainable development |
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| 16 | |
Which of the following statements about consumer ethics is true? |
| | A) | Most consumers’ unethical acts are motivated by economic need |
| | B) | Some consumers believe that the consumer can get away with unethical behavior |
| | C) | The consumer knows that few others do it and gets a “high” from doing what few others can |
| | D) | The consumer doesn’t feel the unethical behavior is a big deal and no one else does it anyway |
| | E) | All of the above are true |
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| 17 | |
Why is a ban on all junk food advertisements pending in Australia? |
| | A) | Efforts to tackle childhood obesity issues prove to be effective even with junk food advertisements flood the media. |
| | B) | The food industry in Australia has already volunteered a ban on junk food advertisements |
| | C) | The Australian government does not realize the problems caused by childhood obesity. |
| | D) | The government wants the food industry to take a voluntary action before it makes a law against junk food advertisement. |
| | E) | None of the above |
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| 18 | |
Practices that include filing warranty claims after the claim period, misredeeming coupons, making fraudulent returns of merchandise, providing inaccurate information on credit applications, tampering with utility meters, tapping cable TV lines, duplicating copyrighted music and software and submitting phony insurance claims are examples of __________. |
| | A) | normal and reasonable consumer behavior |
| | B) | unethical practices of consumers |
| | C) | acceptable business costs |
| | D) | costs to be passed along to shareholders |
| | E) | violations of the Consumer Bill of Rights |
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| 19 | |
Two prominent personal moral philosophies have direct bearing on marketing practice: __________. |
| | A) | existentialism and pragmatism |
| | B) | pragmatism and idealism |
| | C) | moral idealism and utilitarianism |
| | D) | social responsibility and personal ethics |
| | E) | moral behaviorism and secular ethics |
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| 20 | |
3M stopped production of a chemical made nearly 40 years when tests showed the chemical could be harmful in large doses, even though the products in which it was used had no known harmful health or environmental effect. This is an example of __________. |
| | A) | hedonism |
| | B) | utilitarianism |
| | C) | existentialism |
| | D) | moral idealism |
| | E) | socialism |
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