PPT slides (See related pages) Chapter 01 PowerPoint Presentation (2029.0K)
	To learn more about the book this website supports, please visit its Information Center. 2012 McGraw-Hill Education Asia Any use is subject to the Terms of Use and Privacy Notice. McGraw-Hill Education Asia is one of the many fine businesses of The McGraw-Hill Companies.

		Log In You must be a registered user to view the premium content in this website. If you already have a username and password, enter it below. If your textbook came with a card and this is your first visit to this site, you can use your registration code to register. Username: Password: Forgot your password?

		Site Preferences (Log out) Send mail as: TA email: Other email: "Floating" navigation? Drawer speed:

		Notes (What is this?)      Add a note 1. (optional) Enter a note here: 2. (optional) Select some text on the page (or do this before you open the "Notes" drawer). 3. Highlighter Color: NoneYellowRedGreenBlue 4.

		Search Search for: Search in: This siteThe web (PowerSearch)

Home > Chapter 1 > PPT slides

Course-wide Content Case Studies Advertising Campaign P... Online Chapter

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19Chapter 20Chapter 21Chapter 22

Quizzes Multiple Choice Quiz More Resources Chapter Objectives PPT slides

Instructor Resources Instructor's Resource ... PowerPoint Presentations Case Teaching Notes Test Bank Course-wide Content Case Studies Advertising Campaign P... Online Chapter

Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19Chapter 20Chapter 21Chapter 22

Quizzes Multiple Choice Quiz More Resources Chapter Objectives PPT slides