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| 1 | |
_____ are used to reach those people in the target market that primary media may not have reached and to reinforce or support their messages.
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| | A) | Secondary media
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| | B) | Alternative media
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| | C) | Traditional media
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| | D) | Modified advertising practices
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| | E) | Second-class advertising
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| 2 | |
Outdoor advertising includes street furniture, billboards, and:
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| | A) | promotional products marketing.
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| | B) | place-based media.
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| | C) | product placement.
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| | D) | transit advertising.
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| | E) | advertising specialties.
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| 3 | |
A major reason for the continued success of outdoor advertising is:
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| | A) | the relaxation of federal regulations governing the location of outdoor advertising.
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| | B) | the ease with which complex messages can be communicated through this medium.
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| | C) | the fact it produces no waste coverage.
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| | D) | its ability to remain innovative through technology.
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| | E) | its ability to avoid wearout.
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| 4 | |
The Goodyear blimp is an example of:
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| | A) | mobile advertising.
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| | B) | a place-based medium.
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| | C) | promotional products marketing.
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| | D) | a traditional media.
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| | E) | aerial advertising.
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| 5 | |
Transit advertising includes inside cards, outside posters, and:
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| | A) | mobile billboards.
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| | B) | aerial advertising.
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| | C) | place-based media.
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| | D) | station, platform, and terminal posters.
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| | E) | product placement.
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| 6 | |
Competitive Media Reports, Simmons Marketing Research Bureau, OAAA, and APTA all:
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| | A) | create outdoor advertising using new technology.
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| | B) | buy and sell advertising space for outdoor advertising.
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| | C) | provide audience measurements for out-of-home media.
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| | D) | act as creative advisors for companies using traditional media.
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| | E) | are sellers of outdoor media.
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| 7 | |
Geographic selectivity, a high degree of frequency, long length of exposure, and low absolute and relative costs are all advantages of:
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| | A) | billboards.
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| | B) | transit advertising.
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| | C) | aerial advertising.
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| | D) | product placement.
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| | E) | Yellow Pages advertising.
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| 8 | |
Which of the following advertising media is described as nonintrusive?
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| | A) | Movie theater advertising
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| | B) | Transit advertising
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| | C) | Aerial advertising
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| | D) | Product placement
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| | E) | Yellow Pages advertising
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| 9 | |
Lack of clutter, demographic selectivity, and high attention levels are advantages of:
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| | A) | movie theater advertising.
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| | B) | transit advertising.
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| | C) | aerial advertising.
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| | D) | television advertising.
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| | E) | Yellow Pages advertising.
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| 10 | |
The fact that Tom Hanks in the film Cast Away was marooned on an island with Fedex packages floating on the beach is an example of:
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| | A) | product placement.
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| | B) | specialty advertising.
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| | C) | promotional products marketing.
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| | D) | free-form marketing.
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| | E) | transactional advertising.
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