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| 1 | |
What psychological process is most likely to occur when the consumer is at the information search stage of the consumer decision-making process? |
| | A) | Motivation |
| | B) | Perception |
| | C) | Attitude formation |
| | D) | Integration |
| | E) | Learning |
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| 2 | |
When Raymond noticed white flakes on his navy blue shirt, he decided he needed to buy some dandruff shampoo. The noticing of the flakes occurred during the _____ stage. |
| | A) | problem recognition |
| | B) | postpurchase evaluation |
| | C) | information search |
| | D) | alternative evaluation |
| | E) | purchase decision |
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| 3 | |
By including the headline "Share something with someone dreamy," Nescafe Frothee coffee house drink, the coffee producer was suggesting its product satisfies the _____ need as defined by Maslow's hierarchy. |
| | A) | physiological |
| | B) | safety |
| | C) | self actualization |
| | D) | esteem |
| | E) | social |
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| 4 | |
Which of the following statements is true about psychoanalytic theory? |
| | A) | Psychoanalytic theory is used to determine when learning has occurred. |
| | B) | Psychoanalytic theory uses very large samples for drawing conclusions. |
| | C) | Insights gained from using psychoanalytic theory are best used for creating rational appeals. |
| | D) | Psychoanalytic theory is very responsive to changes in the external environment. |
| | E) | Psychoanalytic theory suggests consumers' motivations are often very complex. |
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| 5 | |
Many people believe that in order for a dishwasher to clean their dishes, they must pre-wash them first. Cascade has developed a new dishwasher detergent, which it advertises will do away with the need for any pre-washing. If you buy the dishwashing detergent and are in any way dissatisfied with the product's results, Cascade will refund your money. The number to call for a refund is 1-800-SINK-FRETo help consumers remember its phone number, Cascade has used a(n): |
| | A) | drive. |
| | B) | evoked set. |
| | C) | mnemonic. |
| | D) | trigger point. |
| | E) | persuader. |
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| 6 | |
Tess wants to study MBA. As she looks at possible universities, she will use _____ such as location, costs, and scholarship availability to compare possible institutions. |
| | A) | evaluative criteria |
| | B) | attribute assignments |
| | C) | dissonance motives |
| | D) | consequences |
| | E) | reinforcement criteria |
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| 7 | |
_____ are the way product knowledge, meanings, and beliefs are combined to evaluate two or more alternatives. |
| | A) | Idea aggregating stimuli |
| | B) | Integration processes |
| | C) | Attitudinal consequences |
| | D) | Problem-solving consequences |
| | E) | Market-induced problem-solving |
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| 8 | |
Classical conditioning assumes that learning is a(n): |
| | A) | integrative process. |
| | B) | series of heuristics. |
| | C) | cognitive orientation. |
| | D) | instrumental process. |
| | E) | associative process. |
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| 9 | |
An ad campaign which informs consumers that people who smoke marijuana are helping to pay for terrorists' activities is trying to create the image that people who use drugs recreationally are a(n) _____ reference group. |
| | A) | disassociative |
| | B) | associative |
| | C) | subcultural |
| | D) | aspirational |
| | E) | subordinated |
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| 10 | |
Three types of situational determinants may have an effect on consumers' perceptions, preferences, and purchasing behaviors. They are: |
| | A) | time, place, and possession utility. |
| | B) | benefit situation, behavioral situation, and demographic situation. |
| | C) | usage situation, usage time, and usage duration. |
| | D) | specific usage situation, the purchase situation, and the communications situation. |
| | E) | usage time, purchase situation and behavioral situation. |
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