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Content and Talent

Learning Objectives:

This lesson provides an overview of issues relating to content and talent that multimedia designers will use in their projects. At the end of the lesson, the students will be able to:
  • Acquire content for a project and identify the benefits and drawbacks of various sources of content such as clip art, stock libraries, and public domain sources
  • Discuss the concepts of copyright, public domain, licensing, and derivative works, and determine who owns the copyright for a work, depending on who contracted the work and for what purpose
  • Discuss the process of identifying appropriate talent for a production, and issues in using talent, including union rules, contracts, and releases
A multimedia project wouldn’t be very interesting without some multimedia to look at and listen to. Each project combines content from a variety of sources. Some content is created by members of the multimedia team, and some is acquired elsewhere. Special acting, voice, and other talents may be needed when creating a project’s content. This lesson looks at issues surrounding content and talent, focusing in particular on the various legal issues that are always a concern when working with multimedia.










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