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Essentials Of Marketing, 9/e
William D. Perreault, University of North Carolina at Chapel Hill
Place and development of channel systems

Video Concept Case - Food from the Hood

Watch the video for each concept case. Given the following terms, fill in the blanks for Questions 1 - 3.

intensive distributionvertical marketing systemadministered channel system
accumulatingexclusive distributionassorting



1

Video 10-1 (1711.0K) At the student run business, Food From the Hood, profits went to fund scholarships. But to sell enough salad dressing to generate sufficient scholarship funds the first decision was to give up and aim instead for .
2

Video 10-2 (460.0K) If the students decide to add a new flavor of dressing next year, they are beginning to do . By staking out 1,500 Southern California supermarkets, the students were beginning to build a .
3

Video 10-3 (1681.0K) The vital link between producers and their buyers is the food broker. When the broker buys product from the students, this intermediary is . If the producer, the broker and the retailers agree to cooperate informally with each other, then their business relationship would be called an .




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