McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Center | Instructor Center | Information Center | Home
Flashcards
Video Concept Case
Multiple Choice Quiz
Feedback
Help Center


Essentials Of Marketing, 9/e
William D. Perreault, University of North Carolina at Chapel Hill
Personal selling

Video Concept Case - Personal Selling

Watch the video for each concept case. Given the following terms, fill in the blanks for Questions 1 - 4.

sales presentationprepared sales presentationjob description
consultative selling approachclose



1

Video 14-1 (1128.0K) On his Randy would have the title, manufacturer’s representative. His duties are to sell meats.
2

Video 14-2 (1248.0K) When Randy shows the customer the advantages of the cut of meat, he is making a .
3

Video 14-3 (1711.0K) For Randy, the hardest part is asking for an order, called the .
4

Video 14-4 (806.0K) Randy understands that the customer’s highest priority is quality. Instead of using a he is more successful using a .




McGraw-Hill/Irwin




Copyright2003 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.