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Essentials Of Marketing, 9/e
William D. Perreault, University of North Carolina at Chapel Hill
Price setting in the business world

Video Concept Case - Babe’s Booth

Watch the video for each concept case. Given the following terms, fill in the blanks for Questions 1 - 3.

total variable coststockturn ratemarkup
total costmarkup chain



1

Video 17-1 (600.0K) Babe, the owner of this clothes boutique controls with a minimum investment in overhead and a small inventory. She acquires her products at rockbottom prices. This allows her to control her .
2

Video 17-2 (855.0K) After the retail store buyers shop, Babe buys the extras at under wholesaler prices, so she can add a and still sell at a discount to the selling price that department stores get from their .
3

Video 17-3 (1185.0K) Her customers buy large quantities at a time. The key then to making a profit on a small customer base is high .




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