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Essentials Of Marketing, 9/e
William D. Perreault, University of North Carolina at Chapel Hill
Evaluating opportunities in the changing marketing environment

Video Concept Case - Dada Footwear

Watch the video for each concept case. Given the following terms, fill in the blanks for Questions 1 - 4.

competitive analysiscompetitive barrierscompetitive rivals
competitive environment



1

Video 4-1 (696.0K) Dada competes for buyers in the marketplace filled with such as Nike, Adidas, Reebok and Fila.
2

Video 4-2 (1168.0K) One of the to successfully launching a new footwear company is not having enough money.
3

Video 4-3 (2310.0K) When the owner of Dada assessed the she saw an opportunity in the urban athletic market.
4

Video 4-4 (826.0K) She also learned from Nike to do a , to continually assess not only the current competition, but also ambitious newcomers.




McGraw-Hill/Irwin




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