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1 | |
Which of the following is NOT an economic need, which guides consumer behavior? |
| | A) | Convenience |
| | B) | Dependability |
| | C) | Social acceptability |
| | D) | Economy of purchase or use |
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2 | |
Psychological variables that affect a purchase decision include all of the following EXCEPT: |
| | A) | Motivation |
| | B) | Culture |
| | C) | Perception |
| | D) | Attitude |
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3 | |
A ____________ is a strong stimulus that encourages action to reduce or satisfy a need. |
| | A) | Want |
| | B) | Desire |
| | C) | Drive |
| | D) | Motivation |
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4 | |
The PSSP Hierarchy of needs includes ____________________. |
| | A) | Physiological, safety, social, personal |
| | B) | Physiological, safety, spiritual, personal |
| | C) | Psychological, safety, social, personal |
| | D) | Physiological, security, social, psychological |
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5 | |
Which of the following is NOT a selective process used in gathering and interpreting information from the world around us? |
| | A) | Selective exposure |
| | B) | Selective perception |
| | C) | Selective retention |
| | D) | Selective bias |
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6 | |
Drive, cues, and response are the steps used by many to describe ________________ . |
| | A) | Adaptation process |
| | B) | Learning process |
| | C) | Perception building |
| | D) | Attitude development |
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7 | |
Attitudes and beliefs sometimes combine to form a(n) _____________________ - an outcome or event that a person anticipates or looks forward to. |
| | A) | Accomplishment |
| | B) | Expectation |
| | C) | Want |
| | D) | Consequence |
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8 | |
____________________ are used in analyzing a person's day-to-day pattern of living, and are often expressed in a person's activities, interests and opinions. |
| | A) | Psychographics |
| | B) | Lifestyle analysis |
| | C) | Both of the above |
| | D) | None of the above |
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9 | |
Which of the following is NOT one of the simple approaches for measuring social class groupings? |
| | A) | Education |
| | B) | Occupation |
| | C) | Ethnic background |
| | D) | Type and location of housing |
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10 | |
Awareness and interest, interest and evaluation, evaluation maybe trial, decision, and confirmation describe the steps of the ___________________________. |
| | A) | Problem-solving process |
| | B) | Adoption process |
| | C) | Learning process |
| | D) | Adaptation process |
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11 | |
A person's opinion about something is a(n)____________________. |
| | A) | Attitude |
| | B) | Expectation |
| | C) | Conclusion |
| | D) | Belief |
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12 | |
The whole set of beliefs, attitudes, and ways of doing things of a reasonably homogeneous set of people is a ________________. |
| | A) | Culture |
| | B) | Reference group |
| | C) | Social class |
| | D) | Society |
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13 | |
All of the following except ________________ describe a level of problem solving. |
| | A) | Extensive problem solving |
| | B) | Limited problem solving |
| | C) | Routinized response behavior |
| | D) | Critical problem solving |
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14 | |
The steps people go through on their way to reaching a decision about a new idea is called the ___________________. |
| | A) | Learning process |
| | B) | Adoption process |
| | C) | Rejection process |
| | D) | Acceptance process |
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2003 McGraw-Hill Higher Education