Video Concept Case - Strategic Record Research

Watch the video for each concept case. Given the following terms, fill in the blanks for Questions 1 - 7.


1		Video 7-1 (1256.0K) The General Manager doesn’t want to make a about the artist’s audience.


2		Video 7-2 (1430.0K) Instead, they will employ tried and true techniques as part of an ongoing .


3		Video 7-3 (605.0K) To gather information, Strategic Records uses three basic tools: focus groups; mall intercepts; and telephone surveys. These are all examples of .


4		Video 7-4 (1116.0K) Every year they about 10,000 people via a telephone survey about their music buying habits. This produces that has to be accurate and match up to the general .


5		Video 7-5 (749.0K) Mall intercepts and focus groups are examples of .


6		Video 7-6 (1499.0K) The 5 teenagers form a .


7		Video 7-7 (1648.0K) Because focus group interviews tend to have small samples, their can be limited, thus keeping marketers from drawing strong market demand conclusions.

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