 |
1 | |
A ______________ is the need-satisfying offering of a firm, and incorporates the idea of potential customer satisfaction or benefits. |
| | A) | Brand |
| | B) | Service |
| | C) | Product |
| | D) | Warranty |
|
|
2 | |
The quality of a product is determined by the firm that makes the product, and their choice of the grade of components used in making the product. |
| | A) | True |
| | B) | False |
|
|
3 | |
A product may consist of a _________________. |
| | A) | Good |
| | B) | Service |
| | C) | Both of the above |
| | D) | None of the above |
|
|
4 | |
Which of the following statements is NOT true about services? |
| | A) | They are experienced, used or consumed |
| | B) | They are often sold first, then consumed |
| | C) | They are perishable |
| | D) | They are tangible |
|
|
5 | |
A _______________ is a set of individual products that are closely related. |
| | A) | Product assortment |
| | B) | Product line |
| | C) | Consumer product |
| | D) | Business product |
|
|
6 | |
All of the individual products in a product line are assigned the same sku (stock-keeping unit). |
| | A) | True |
| | B) | False |
|
|
7 | |
According to the idea of product classes, the class meant for use in producing other products is known as _______________. |
| | A) | Business products |
| | B) | Consumer products |
| | C) | Raw materials |
| | D) | Components |
|
|
8 | |
Based on the way people buy products, which of the following is NOT one of the groups of consumer product classes? |
| | A) | Convenience products |
| | B) | Specialty products |
| | C) | Unsought products |
| | D) | Emergency products |
|
|
9 | |
Products that are bought quickly, as unplanned purchases are: |
| | A) | Staples |
| | B) | Impulse products |
| | C) | Emergency products |
| | D) | Specialty products |
|
|
10 | |
For _________________ products, customers want to inspect the product; quality and style are more important than price; and, branding is less important than with other products. |
| | A) | Specialty products |
| | B) | Homogeneous shopping products |
| | C) | Heterogeneous shopping products |
| | D) | Impulse products |
|
|
11 | |
A specialty product is determined by the extent of searching a customer engages in to find the product. |
| | A) | True |
| | B) | False |
|
|
12 | |
_______________ products are those products for which there is a need, but potential customers aren't motivated to buy. They are usually eventually purchased, and personal selling is very important for that purchase. |
| | A) | Unsought products |
| | B) | New unsought products |
| | C) | Regularly unsought products |
| | D) | Specialty products |
|
|
13 | |
A(n) _________ is a long-lasting product that can be used and developed for many years, and for tax purposes, the cost is spread over a number of years. |
| | A) | Capital item |
| | B) | Expense item |
| | C) | Long-term investment |
| | D) | Amortization |
|
|
14 | |
Business product classes are based on how buyers see products and how the products will be used. Which of the following are NOT business product classes? |
| | A) | Accessories and installations |
| | B) | Raw materials and components |
| | C) | Supplies and professional services |
| | D) | Convenience and specialty |
|
|
15 | |
___________ are unprocessed expense items that are moved to the next production process with little handling. |
| | A) | Accessories |
| | B) | Raw materials |
| | C) | Components |
| | D) | Supplies |
|
|
16 | |
___________ are processed expense items that become part of a finished product. |
| | A) | Components |
| | B) | Supplies |
| | C) | Accessories |
| | D) | Natural products |
|
|
17 | |
Which of the following is NOT a type of supply? |
| | A) | Maintenance |
| | B) | Repair |
| | C) | Operations |
| | D) | Replacement |
|
|
18 | |
The use of a name, term, symbol or design, or combination of these, to identify a product is known as _________________. |
| | A) | A brand name |
| | B) | Branding |
| | C) | A trademark |
| | D) | A service mark |
|
|
19 | |
All of the following are levels of brand familiarity used in strategy planning EXCEPT: |
| | A) | Rejection |
| | B) | Recognition |
| | C) | Insistence |
| | D) | Dislike |
|
|
20 | |
The ___________ spells out what kinds of marks can be protected and the exact method of protecting them. |
| | A) | Lanham Act |
| | B) | Copyright Act |
| | C) | Federal Fair Packaging and Labeling Act |
| | D) | Magnuson-Moss Act |
|
|
21 | |
Brands that are created by producers are called dealer brands. |
| | A) | True |
| | B) | False |
|
2003 McGraw-Hill Higher Education