Video Concept Case - Baskin Robbins

Watch the video for each concept case. Given the following terms, fill in the blanks for Questions 1 - 4.

1		Video 9-1 (880.0K) After sales of frozen yogurt grew fast in the stage, sales eventually declined as this product entered the final stage of the .
2		Video 9-2 (488.0K) Baskin-Robbins had to introduce such as beverages, that took advantage of the next and latest trends.
3		Video 9-3 (2266.0K) The sales history and how a flavor is performing year to date are two important factors in deciding to eliminate or replace the flavor. Since the pink bubblegum flavor had gone into a , it was replaced with a new flavor.
4		Video 9-4 (893.0K) The job title most responsible for positioning all the pieces of the brand experience so that they fall under one umbrella is the sometimes also called the .