Chapter Overview

Color immediately attracts attention. Its emotional and physiological impact can heighten communication.
Red, green, and blue are the additive color primaries. Cyan blue, magenta red, and yellow are the subtractive color primaries.
The four basic qualities of color are hue (the name of the color), value (its lightness or darkness), intensity (its purity), and temperature (warmth).
Major color systems include monochromatic, analogous, complementary, split complementary, and triadic.
The level of color harmony must match the expressive intent. Disharmony is often more expressive than harmony.
Color can expand a shape, shift compositional weight, create a focal point, or heighten emotion.

2002 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.