Chapter Overview

Multiple-image structures can be used to express complex ideas using narrative and non-narrative approaches.
Storytelling is one of the most ancient and effective forms of communication. Stories can increase self-awareness, provide inspiration, supply information, and encourage understanding.
The group, series, and sequence are the multiple-image structures most commonly used by printmakers, photographers, and book artists.
The beat, scene, sequence, and act are used by filmmakers and playwrights to create screenplays.
By establishing effective boundaries, we can develop more effective stories. Common questions include: Whose story is it? When should the story begin and end? Where does the story occur? Why did it happen? What is the underlying theme or message in the story?
A change in style can substantially affect communication.
Ideas and emotions can be communicated through a straightforward series of causes and effects or through a series seemingly unrelated images.
The opening and closing, personal perspective, and characters used can make or break a story.
Television advertisements can present complete ideas in 15 seconds. Hard-sell, soft-sell, rational, emotional, serious, humorous, realistic, and exaggerated approaches are the most common strategies.
Categorical, rhetorical, and abstract are common non-narrative approaches.

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