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1 | |
All of the following common approaches and strategies are used in advertising EXCEPT |
| | A) | softsell. |
| | B) | rational. |
| | C) | serious. |
| | D) | behaviorism. |
| | E) | hardsell. |
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2 | |
The most basic unit in screenwriting is called a |
| | A) | screenplay. |
| | B) | scene. |
| | C) | frame. |
| | D) | sequence. |
| | E) | beat. |
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3 | |
When determining boundaries for a story, which questions should be asked? |
| | A) | What is the topic? |
| | B) | How should the topic be approached? |
| | C) | What to see? |
| | D) | When to see it? |
| | E) | All of the above. |
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4 | |
One of the primary differences between theater and film is |
| | A) | in theater the entire stage is the frame and each person in the audience sees it a bit differently. In film the director determines the frame. |
| | B) | in theater, the actors generally determine the plot and can change the direction of a scene whereas in film the screenwriter controls the development of the story. |
| | C) | film is fluid and moves from scene to scene whereas theater involves beats. |
| | D) | film is based on cause and effect whereas theater depends on emotional development. |
| | E) | A & C |
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5 | |
Narrative structures often depend on |
| | A) | movement and color. |
| | B) | a sad ending. |
| | C) | consumer response. |
| | D) | cause and effect relationships. |
| | E) | texture and temporal settings. |
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6 | |
The ending of a story is important because in can |
| | A) | emphasize a concept. |
| | B) | reveal the meaning of the preceding events. |
| | C) | leave the viewer with questions to consider. |
| | D) | wrap up issues and resolve conflicts. |
| | E) | All of the above |
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7 | |
Select an example of a categorical approach to non-narrative from the following shots: |
| | A) | basket of apples, falling leaves, city streets, close-up of a hotdog |
| | B) | wounded dog, tears in the eyes of a child, magic wand, lightswitch |
| | C) | nuclear explosion, dagger, fist fight, close-up of sharp fangs |
| | D) | apple trees, bowl of oranges, bananas, plates filled with pastry |
| | E) | A & B |
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8 | |
All of the following are essential questions to ask before constructing a story EXCEPT |
| | A) | Why did the event occur? |
| | B) | When does the story begin and end? |
| | C) | Where does the event occur? |
| | D) | Who will act the parts if it becomes a film? |
| | E) | What is the story about? |
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9 | |
Which frame relationship best describes the following scenes. In Toy Story II, Woody is sitting watching Woody's Roundup on TV and the camera cuts to a long shot of Woody as he realizes he is making a mistake by leaving. The camera then cuts to a close-up of his shoe as he scratches off the new paint to reveal his owner's name. |
| | A) | actor to actor |
| | B) | actor to audience |
| | C) | actor speaking to audience |
| | D) | actor to director |
| | E) | audience to director |
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10 | |
If the content of each image builds upon the content of the previous image, the collection of images is called a(n) |
| | A) | group |
| | B) | series |
| | C) | sequence |
| | D) | event |
| | E) | chapter |
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2002 McGraw-Hill Higher Education