Understanding the Main Points

Match each activity with its description. Write the correct letter in the blank.

      a. taking a brand downmarket
      b. expanding a brand
      c. brand loyalty
      d. branding
      e. marketing a brand abroad

1		A Mexican company that makes a brand of fabric softener changes its packaging and slogan in order to market the product in Spain.
2		A company specializing in expensive men's suits and business clothing starts a new line of inexpensive casualwear.
3		A bank that focuses on traditional personal banking services such as savings accounts, checking accounts, and certificates of deposit starts offering investment plans, mutual funds, and retirement pensions.
4		A new car company comes up with a name, a slogan, a logo, and an advertising campaign.
5		Julie only buys cereal made by BreadShop.