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1 | | __________ occurs when you try to influence others by reinforcing or changing their beliefs. |
| | A) | Persuasion |
| | B) | Enticement |
| | C) | Informing |
| | D) | none of the above |
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2 | | Select the theory below that matches the following definition: "Evaluation of persuasive messages based on the beliefs we already hold." |
| | A) | social persuasion theory |
| | B) | social judgment theory |
| | C) | persuasive reinforcement theory |
| | D) | cognitive balance theory |
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3 | | __________ are "attitudes or beliefs that act as a personal standard for judging other messages." |
| | A) | Values |
| | B) | Bases |
| | C) | Anchors |
| | D) | none of the above |
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4 | | Social judgment theorists argue that there are three possible ranges, or types of responses, that a person will have to statements about her beliefs. Identify the one that is NOT one of the three: |
| | A) | latitude of acceptance |
| | B) | latitude of noncommitment |
| | C) | latitude of rejection |
| | D) | latitude of inquiry |
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5 | | Keeping in mind that there are different types of persuasive speeches, what type of persuasive form attempts to strengthen existing attitudes, beliefs, or values? |
| | A) | speech that reinforces |
| | B) | speech that sustains |
| | C) | speech that convinces |
| | D) | speech that bolsters |
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6 | | Persuasive speaking that urges listeners to accept contentious facts, evaluate beliefs, or support actions is known as speaking to __________. |
| | A) | reinforce |
| | B) | convince |
| | C) | sway |
| | D) | motivate |
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7 | | Statements about the truth or falsity of some assertion or statement are known as |
| | A) | claims of certitude. |
| | B) | claims of truth. |
| | C) | claims of fact. |
| | D) | claims of actuality. |
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8 | | __________ are "statements that ask listeners to form a judgment or evaluation." |
| | A) | Claims of fact |
| | B) | Claims of belief |
| | C) | Claims of substance |
| | D) | Claims of value |
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9 | | Claims of __________ are "statements that ask listeners to consider a specific course of action." |
| | A) | policy |
| | B) | fact |
| | C) | morality |
| | D) | procedure |
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10 | | A/an __________ is "a statement of belief, or claim, presented with evidence and reasoning." |
| | A) | justification |
| | B) | argument |
| | C) | proof |
| | D) | none of the above |
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11 | | A speech that __________ is persuasive speaking aimed to move the audience to a specific behavior. |
| | A) | calls for movement |
| | B) | calls for response |
| | C) | calls for action |
| | D) | calls for acceptance |
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12 | | The ethics, or credibility, of the speaker is known as |
| | A) | pathos. |
| | B) | logos. |
| | C) | chronos. |
| | D) | none of the above |
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13 | | Arguments based on logic or reason are called |
| | A) | logos. |
| | B) | ethos. |
| | C) | pathos. |
| | D) | chronos. |
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14 | | This is "reasoning from a particular instance to a generalization." |
| | A) | deduction |
| | B) | induction |
| | C) | conduction |
| | D) | reduction |
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15 | | This is a form of reasoning that starts with a general statement and draws a specific conclusion. |
| | A) | Toulmin's Venn diagram |
| | B) | the enthymeme |
| | C) | the syllogism |
| | D) | None of the above |
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