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Investments 5/e
Investments, 5/e
Zvi Bodie, Boston University
Alex Kane, University of California, San Diego
Alan Marcus, Boston College

Bodie/Kane/Marcus is the leading textbook in the graduate investments market. It is recognized as the best blend of practical and theoretical coverage, while maintaining an appropriate rigor and clear writing style. Its unifying theme is that security markets are nearly efficient, meaning that most securities are usually priced appropriately given their risk and return attributes. The text places greater emphasis on asset allocation, and offers a much broader and deeper treatment of futures, options, and other derivative security markets than most investment texts.

McGraw-Hill/Irwin is pleased to offer an exciting new packaging option with Bodie/Kane/Marcus' INVESTMENTS, 5/e. The package includes INVESTMENTS, 5/e bundled with BEYOND GREED AND FEAR--Understanding Behavioral Finance and the Psychology of Investing by Hersh Shefrin (Mario L. Belotti Chair in Finance, Santa Clara University, 2002, Oxford University Press).

BEYOND GREED AND FEAR uses the latest psychological research to help understand the human behavior that guides stock selection, financial services, and corporate financial strategy. Through colorful, often humorous real-world examples, Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions.

For more information, please contact your local McGraw-Hill/Irwin publisher's representative.





McGraw-Hill/Irwin