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International Business : The Challenge of Global Competition, 8/e
Donald Ball
Wendell H. McCulloch, California State University Long Beach
Paul L. Frantz, California State University Long Beach
Michael Geringer, California Polytechnic State University
Michael S. Minor, University of Texas Pan American

Competitive Forces

Concept Previews

After reading this chapter, you should be able to:

explain why international competition has increased among the United States, Japan, the EU, and Asian nations

know the areas in which the United States remains vulnerable to foreign competition

describe the responsibilities of government, management, labor, and consumers in maintaining the international competitiveness of the United States

explain the competitive environment in Japan, the EU, and the developing nations, including the NIEs

understand the purpose of the keiretsu in Japanese industry

appreciate the magnitude and danger of product counterfeiting

understand the importance of industrial espionage

describe the sources of competitive information





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