After reading this chapter, you should be able to: understand international strategy and competencies and their role in achieving
international competitive advantage describe the steps in the global strategic planning process understand the purpose of corporate mission statements, objectives,
quantified goals, and strategies describe the new directions in strategic planning discuss the various organizational forms understand the concept of the virtual corporation explain why decisions are made where they are among parent and subsidiary
units of an international company (IC) understand how an IC can maintain control of a joint venture or of
a company in which the IC owns less than 50 percent of the voting stock list the types of information an IC needs to have reported to it by
its units around the world explain why successful managers must sometimes relinquish control
in a world out of control, as exemplified by the Internet |