After reading this chapter, you should be able to: appreciate the magnitude of international trade and how it has grown identify the direction of trade, or who trades with whom explain the size, growth, and direction of U.S. foreign direct investment identify who invests and how much is invested in the United States understand the reasons for entering foreign markets understand the international market entry methods comprehend that globalization of an international firm occurs over
at least seven dimensions and that a company can be partially global in some
dimensions and completely global in others discuss the channel members available to companies that export indirectly
or directly or manufacture overseas explain the structural trends in wholesaling and retailing | 
2002 McGraw-Hill Higher Education