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Psychology 5/e Book Cover
Psychology, 5/e
Lester M. Sdorow, Arcadia University
Cheryl A. Rickabaugh, University of Redlands

Sensation and Perception

Internet Exercises

Thinking Critically About Psychology and the Media
Can We Be Controlled By Subliminal Messages?

Committee for the Scientific Investigation of Claims of the Paranormal

Skeptical Enquirer

The Cargo-Cult Science of Subliminal Persuasion

  1. What is the "Eat Popcorn and Drink Coke" study, and why is it important in the history of subliminal perception?
  2. What is cargo-cult science? Describe its key features and offer some examples.
  3. What are the pros and cons of a belief in subliminal persuasion?

 

Psychology versus Common Sense
Can Baseball Batters Really Keep Their Eyes On The Ball?

American Optometric Association

Sports and Vision

  1. The American Optometric Association identifies ten factors that are related to vision and sports. Give examples and the recommended technique for improving each of these abilities.
  2. Describe a specific sports scenario and explain how at least five of these factors affect the performance of one of the players.

 

Anatomy of a Research Study
Are There Cultural Differences In The Painfulness Of Childbirth?

ABCNews.com Reuters

Pain’s All in the Brain: A New Look at the Anticipation of Pain

Pain’s All in the Brain: A New Look at the Anticipation of Pain

  1. Describe the experiment conducted by Alexander Ploghaus and his colleagues. Be sure to identify the independent and dependent variables.
  2. What are the implications of these findings regarding pain control?