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Media Ethics: Issues and Cases, 4/e
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Overview
Table of Contents
New Features
Proven Features
Preface
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New Features
Half of the cases are new.
Every chapter now has at least one international case.
Chapter 3 "Persuasion Ethics" has been substantially revised and split into advertising and public relations.
A new section on
privacy
has been added to Chapter 9 "Ethics in Cyberspace: New Questions and Roles."
2002 McGraw-Hill Higher Education
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2002 McGraw-Hill Higher Education