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Management of a Sales Force, 11/e
Rosann Spiro, Indiana University
William J. Stanton, University of Colorado
Gregory A. Rich, Bowling Green State University

Evaluating a Salesperson's Performance

Chapter 16 Multiple Choice Quiz



1

Evaluating the performance of individual salespeople is difficult because:
A)many duties assigned to salespeople cannot be measured objectively
B)some tasks are difficult to evaluate even on a subjective basis
C)close supervision of reps is typically not feasible
D)results of a rep's efforts may not be evident for some time
E)All of the above
2

All of the following are output factors used to evaluate a salesperson's performance, except:
A)sales volume
B)gross margin/profit
C)number of orders
D)call rate
E)number of lost accounts
3

All of the following are input factors used to evaluate a salesperson's performance, except:
A)days worked
B)selling expense
C)gross margin/profit
D)letters written to prospects
E)calls per day
4

Input factors are always:
A)qualitative
B)quantitative
C)subjective
D)objective
E)based on behaviors that are under the rep's control
5

Fill in the blank to complete the equation:
A)Sales = Days worked x Call rate x _______________ x Average order size
B)Batting average
C)Sales per day
D)Number of orders
E)Direct selling expense
F)None of the above
6

Batting average is equal to:
A)Calls per account
B)Orders per call
C)Accounts per rep
D)Sales per day
E)Calls per days worked
7

Company records are the main source for data on most:
A)qualitative input factors
B)quantitative input factors
C)quantitative output factors
D)both A and B
E)None of the above
8

Call reports, activity reports, expense reports, and other reports submitted by the sales force are an important source of information, particularly for
A)input factors
B)output factors
C)personality factors
D)attitude factors
E)All of the above
9

Joe has worked 220 days, made 700 calls, and took 500 orders. His batting average is:
A)0.843
B)0.714
C)0.440
D)0.314
E)0.543
10

Joe has worked 220 days, made 700 calls, and took 500 orders. His call rate is:
A)3.55
B)4.80
C)3.18
D)1.40
E)2.27




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