Multiple Choice

Please answer all questions


1	Color television was introduced to the public during the
		A)	1960s
		B)	1950s
		C)	1940s
		D)	1930s


2	Broadcast historians refer to the 1950s as the ___________ age of television.
		A)	Platinum
		B)	Golden
		C)	Silver
		D)	Bronze


3	The VCR has affected traditional television and the cable industry because of
		A)	movie rental
		B)	time shifting
		C)	grazing
		D)	all of the above


4	Digital television offers all of the following advantages except
		A)	clearer pictures
		B)	better sound quality
		C)	cost
		D)	greater potential than the analog system


5	Approximately which percentage of homes in the United States have at least one working television?
		A)	79
		B)	89
		C)	99
		D)	None of the above


6	Organizations that lease taped or filmed programs to local television stations are
		A)	Broadcast networks
		B)	Cable networks
		C)	Syndication companies
		D)	None of the above


7	The amount of money a television station charges for its commercial time is based on its
		A)	location
		B)	staff size
		C)	audience size
		D)	all of the above


8	Public television is supported by
		A)	federal, state, and local government
		B)	viewer donations
		C)	corporations
		D)	all of the above


9	The three main components of a cable system are the head end, the distribution system, and the
		A)	foot end
		B)	house drop
		C)	head drop
		D)	none of the above


10	Nielsen Media Research provides networks with audience data though the Nielsen Television Index, which is compiled with a device called a
		A)	Television Monitor
		B)	Time Shifter
		C)	Direct Broadcast Satellite
		D)	People Meter


11	The initial public response to the television was enthusiastic.
		A)	True
		B)	False


12	In the 1970s, the Surgeon General office's investigation suggested that television violence was unrelated to aggressive behavior in some children.
		A)	True
		B)	False


13	Networks typically supply about 65 to 70 percent of the programming carried by their affiliates.
		A)	True
		B)	False


14	Sweeps week is when every local television market is measured, and the results are used to set advertising rates.
		A)	True
		B)	False


15	People in middle-income homes tend to watch more television than their low-income counterparts.
		A)	True
		B)	False

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