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1 | |
The first American newspaper was |
| | A) | the Boston News Letter |
| | B) | Publick Occurrences both Foreign and Domestick |
| | C) | New England Courant |
| | D) | Pennsylvania Gazette |
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2 | |
Benjamin Franklin is credited with |
| | A) | starting the Pennylvania Gazette |
| | B) | running the first editorial cartoon |
| | C) | demonstrating that journalism could be an honorable profession |
| | D) | all of the above |
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3 | |
The freedom of the press is protected by |
| | A) | the First Amendment |
| | B) | the Fifth Amendment |
| | C) | the Constitution |
| | D) | the Declaration of Independence |
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4 | |
The first penny press paper, New York Sun, was popular because it contained |
| | A) | Political debates and an aggressive editorial policy |
| | B) | A sports page and a financial page |
| | C) | Local stories of sex, violence, features, and human interest stories |
| | D) | All of the above |
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5 | |
The Penny Press changed |
| | A) | the basis of economic support for newspapers |
| | B) | the pattern of distribution |
| | C) | the definition of what constituted news and how it was collected |
| | D) | all of the above |
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6 | |
The idea of a newspaper chain was pioneered by |
| | A) | Joseph Pulitzer |
| | B) | E.W. Scripps |
| | C) | William Randolph Hearst |
| | D) | Horace Greeley |
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7 | |
The type of reporting based on sex, murder, self-promotion, and human-interest stories is known as |
| | A) | yellow journalism |
| | B) | blue journalism |
| | C) | red journalism |
| | D) | green journalism |
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8 | |
Jazz journalism is characterized by |
| | A) | tabloids |
| | B) | photographs |
| | C) | A & B |
| | D) | none of the above |
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9 | |
One advantage of online papers over traditional newspapers is that they are |
| | A) | not limited by the newshole |
| | B) | not subject to edition deadlines |
| | C) | interactive |
| | D) | all of the above |
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10 | |
Declining newspaper audiences have been attributed to |
| | A) | increased mobility of Americans |
| | B) | expensive subscriptions |
| | C) | competition from other media |
| | D) | all of the above |
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11 | |
Anne Royall was the first woman to achieve recognition as a political journalist. |
| | A) | True |
| | B) | False |
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12 | |
Public journalism is based on the idea that newspapers should separate themselves from the public. As a result, communities solve problems alone and discourage participation in the political process. |
| | A) | True |
| | B) | False |
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13 | |
In addition to the Internet, newspapers are distributing news via handheld media such as Internet-enabled cell phones and personal digital assistants. |
| | A) | True |
| | B) | False |
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14 | |
Gannett is the biggest newspaper group. |
| | A) | True |
| | B) | False |
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15 | |
Newspapers derive most of their income from circulation. |
| | A) | True |
| | B) | False |
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2002 McGraw-Hill Higher Education