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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick
Magazines

Learning Objectives

1.

Discuss the characteristics of magazines.

2.

Understand how the magazine industry is divided.

3.

Understand the function of Mediamark Research Inc. (MRI).

4.

Explain how the Internet supplements magazines and expands and enriches the reading experience.

5.

Identify the five main magazine content categories.

6.

Describe the departments that produce magazines.








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