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Dominick:Dynamics of Mass Communication
Dynamics of Mass Communication: Media in the Digital Age, 7/e
Joseph R. Dominick
Book Publishing

Learning Objectives

1.

Understand that books are the oldest form of mass communications.

2.

Recognize the factors that led to the commercialization of book publishing.

3.

Explain how the digital revolution may change the underlying structure of the book industry.

4.

Identify the main parts of the book industry.

5.

Describe the departments that produce books.








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