| Part/Chapter/ Appendix # | Title | Change from 6/e |
| Part One | Initiating the Marketing Process |
| 1 | Developing Customer Relationships and Value through Marketing | |
| 2 | Linking Marketing and Corporate Strategies | |
| Appendix A | Creating an Effective Marketing Plan | |
| 3 | Scanning the Marketing Environment | |
| 4 | Ethics and Social Responsibility in Marketing | |
| Part Two | Understanding Buyers and Markets |
| 5 | Consumer Behavior | Former Ch. 6 |
| 6 | Organizational Markets and Buyer Behavior | Former Ch. 7 |
| 7 | Reaching Global Markets | Former Ch. 5 |
| Part Three | Targeting Marketing Opportunities |
| 8 | Turning Marketing Information into Action | Former Ch. 9 |
| 9 | Identifying Market Segments and Targets | Former Ch. 10 |
| Part Four | Satisfying Marketing Opportunities |
| 10 | Developing New Products and Services | Former Ch. 11 |
| 11 | Managing Products and Brands | Former Ch. 12 |
| 12 | Managing Services | Former Ch. 13 |
| 13 | Building the Price Foundation | Former Ch. 14 |
| 14 | Arriving at the Final Price | Former Ch. 15 |
| Appendix B | Financial Aspects of Marketing | |
| 15 | Managing Marketing Channels and Wholesaling | Former Ch. 16 |
| 16 | Integrating Supply Chain and Logistics Management | Former Ch. 17 |
| 17 | Retailing | Former Ch. 18 |
| 18 | Integrated Marketing Communications and Direct Marketing | Former Ch. 19 |
| 19 | Advertising, Sales Promotion, and Public Relations | Former Ch. 20 |
| 20 | Personal Selling and Sales Management | Former Ch. 21 |
| Part Five | Managing the Marketing Process |
| 21 | Implementing Interactive and Multi-Channel Marketing | Former Ch. 8 |
| 22 | Pulling It All Together: The Strategic Marketing Process | |
| Appendix C | Planning a Career in Marketing | |
| Appendix D | Alternate Cases | |
| Glossary | | |
2003 McGraw-Hill Higher Education