Chapter Objectives

Upon completing this chapter, you will be able to:

1. Define social psychology.

2. Describe how groups can contribute to deindividuation and identify the conditions under which a bystander will get involved.

3. Distinguish among social loafing, social facilitation, and social impairment.

4. Discuss the ways in which polarization and groupthink affect group problem solving.

5. Define conformity and identify the factors that increase group conformity.

6. Describe social roles and social norms and discuss Zimbardo's prison study.

7. Define obedience and discuss Milgram's research on obedience.

8. Identify the three components of attitudes.

9. Identify characteristics of the speaker, the message, and the listener that affect persuasion.

10. Identify techniques used in persuasion.

11. Define cognitive dissonance and discuss its impact on behavior and attitude change.

12. Discuss the relationship between prejudice and stereotypes and describe how stereotypes affect our attributions about other people's behavior.

13. Distinguish among the explanations for prejudice and identify some effective techniques for combating prejudice.

14. Describe the factors involved in person perception, including negative information, primacy effects, and emotions.

15. Explain the attribution process and describe the fundamental attribution error.

16. Identify the general factors that influence attraction, including proximity, similar and complementary characteristics, competence, physical attractiveness, mutual liking, and gender differences.

17. Identify the roles played by expectations and equity in maintaining relationships.

18 (From the Application section) Discuss the implications of the gender discrimination lawsuit filed against Price Waterhouse.

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