Table of ContentsSection 1: Overview, History, and Key Concepts
Chapter 1: Understanding Media Effects
Chapter 2: Media Effects in Historical Perspective
Chapter 3: History of the Formal Study of Media Effects
Section 2: Theory and Knowledge in Key Areas of Media Effects Research
Chapter 4: Social Cognitive Theory
Chapter 5: Priming Effects
Chapter 6: Cultivation
Chapter 7: Diffusion of Innovation
Chapter 8: Uses and Gratifications
Chapter 9: Agenda Setting
Chapter 10: Effects of Media Violence
Chapter 11: Persuasion
Chapter 12: Media Effects from Sexually Explicit Content
Chapter 13: Reactions to Disturbing or Frightening Media Content
Chapter 14: Effects of Media Entertainment
Chapter 15: Media Effects on Health
Chapter 16: Mass-mediated Political Communication Effects
Chapter 17: New Media Technologies
Chapter 18: Effects of Minority Portrayals in Media
Chapter 19: Effects of Media Context on Responses to Advertising
Chapter 20: Communication Campaign Effects
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2002 McGraw-Hill Higher Education