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Thompson13e
Strategic Management: Concepts and Cases, 13/e
Arthur A. Thompson Jr., University of Alabama
A.J. Strickland III, University of Alabama


Table of Contents

Chapter 1 The Strategic Management Process: An Overview
Chapter 2 Establishing Company Direction: Developing a Strategic Vision, Setting Objectives, and Crafting a Strategy
Chapter 3 Industry and Competitive Analysis
Chapter 4 Evaluating Company Resources and Competitive Capabilities
Chapter 5 Strategy and Competitive Advantage
Chapter 6 Strategies for Competing in Globalizing Markets
Chapter 7 New Business Models and Strategies for the Internet Economy
Chapter 8 Tailoring Strategy to Fit Specific Industry and Company Situations
Chapter 9 Strategy and Competitive Advantage in Diversified Companies
Chapter 10 Evaluating the Strategies of Diversified Companies
Chapter 11 Building Resource Strengths and Organizational Capabilities
Chapter 12 Managing the Internal Organization to Promote Better Strategy Execution
Chapter 13 Corporate Culture and Leadership--Keys to Effective Strategy Execution
Appendix: A Guide to Case Analysis

Section A: The Manager as Chief Strategy-Maker and Chief Strategy-Implementer
1. Andrea Jung and Avon Products
2. The Solar Feeder
3. World Wrestling Federation (A)
4. Pi Kappa Phi Fraternity

Section B: Crafting Strategy in Single-Business Companies
5. ZAP and the Electric Vehicle Industry
6. Dakota Growers Pasta
7. Colorado Creative Music
8. Elan and the Competition Ski Boat Industry
9. Azalea Seafood and Gumbo Shoppe
10. KFC and the Global Fast Food Industry
11. Competition in the Global Wine Industry
12. Robert Mondavi Corporation
13. Ernest & Julio Gallo Winery
14. Krispy Kreme Doughnuts
15. PFS: Daisytek’s Growth Strategy
16. Music on the Internet: Transformation of the Industry by Sony, Amazon.com, MP3.com, and Napster
17. ChicagoTribune.com
18. eBay in 2001: The Challenges of Sustained Growth
19. Nucor Corp. in 2001: Pursuing Growth in a Troubled Steel Industry
20. FedEx Corp: Structural Transformation through e-Business
21. South African Breweries: Achieving Growth in the Global Beer Market

Section C: Crafting Strategy in Diversified CompaniesSection
22. Unilever’s Acquisition of Ben & Jerry’s, Slimfast, and Best Foods
23. PepsiCo’s Acquisition of Quaker Oats
24. Avid Technology, Inc.

Section D: Implementing and Executing Strategy
25. Robin Hood
26. Moss-Adams, LLP
27. Perdue Farms, Inc.: Responding to the 21st-Century Challenges
28. Southwest Airlines, Inc.
29. Gordon Bethune and the Turnaround of Continental Airlines
30. Conseco's Implementation Strategy for a Web-Based Cash Management System
31. West Indies Yacht Club Resort
32. AES Corporation: Values, Culture and Operating Practices at a Global Power Company
33. Optivus Technology

Section E: Ethics
34. Nike' Dispute with the University of Oregon
35. Doubleclick, Inc: Gathering Customer Intelligence




McGraw-Hill/Irwin