Clear, descriptive style that is understandable for undergraduate students.
Clearly written and understandable presentation of concepts, from strategic considerations such as TQM, JIT, plant location, and product design and development all the way down to the "how to" details of forecasting, inventory models, and process control charts.
Solved Problems provide detailed how to examples for student self study.
Balanced mix of newsclips from the popular press, classic readings, and short articles all highlight and support student motivation and understanding of the real-world applications and the preeminent importance of OM concepts in business today.
A wealth of carefully tested and refined assignment material is included, from thoughtful discussion questions to conceptual "big picture" memo exercises, cases, and operations tours, along with a complete set of problems.
Text presentation is supported by more graphic illustrations than any other, using four colors for interest and function, as well as carefully chosen color photos.
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2002 McGraw-Hill Higher Education