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Campaigns in the 21st Century
Richard Semiatin, American University
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Contents:
Chapters 1: Introduction to Political Campaigns
Chapters 2: The Motivation to Run for Office
Chapters 3: The Decision to Run for Office
Chapters 4: The Campaign Organization
Chapters 5: Polling
Chapters 6: Paid Advertising
Chapters 7: Campaigning on the Internet
Chapters 8: Campaigning for Office
Chapters 9: Campaigns and American Democracy
2005 McGraw-Hill Higher Education
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