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Campaigns in the 21st Century Book Cover
Campaigns in the 21st Century
Richard Semiatin, American University
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Web Links


Political Advertising
(http://www.uiowa.edu/~commstud/resources/pol_ads.html)

Excellent starting point for finding resources on political advertising, hosted by the University of Iowa.
The 30 Second Candidate
(http://www.pbs.org/30secondcandidate/)

This public broadcasting site has a historical timeline of political broadcast advertising. The site also breaks down, in detail, how candidates develop ads -- from the mechanics to the background research.
All about Political Ads
(http://www.bushin30seconds.org/aboutads.html)

A list of varied Internet resources needed to build a political ad.
The Living Room Candidate
(http://www.ammi.org/livingroomcandidate/)

The history of presidential commercial, from 1952-2000.
Political Media Buying, A Brief Guide
(http://www.ksg.harvard.edu/case/3pt/berkovitz.html)

A well-rounded guide to electronic media planning.
National Party Issue Ads
(http://www.gwu.edu/~action/ads2/partyadlist.html)

Issue ads examined by subject, from the 2000 presidential election campaigns.
Annenberg Public Policy Center's Report on Issue Ads
(http://www.annenbergpublicpolicycenter.org/ISSUEADS/)

"This Internet site is part of the Annenberg Public Policy Center's on-going research into issue advertising. On this site you can find reports on issue advertising, and profiles of organizations that aired issue-ads in 2001 and 2002. This site also contains estimates of the amount of money spent on legislative issue advertising in the nation's capital for the years 2001 and 2002, coinciding with the 107th Congress."
Dissect-An-Ad
(http://www.pbs.org/pov/pov1996/takingonthekennedys/dissect.html)

Watch sample ads with list of questions set up by homepage of site.
Bush in 30 Seconds
(http://www.bushin30seconds.org/aboutbush.html)

An anti-Bush site sponsoring a contest for producing the best negative advertising about President George W. Bush. Seven reasons are listed to oppose Bush. The ads of the 26 finalists are displayed on the Site.
Effectiveness of Negative Political Advertising
(http://www.scripps.ohiou.edu/wjmcr/vol02/2-1a-B.htm)

Article from the University of Missouri School of Journalism.
National Political Advertising Links
(http://www.ksg.harvard.edu/case/3pt/berkovitz.html)

Articles on Soft Money
(http://www.keepmedia.com/Search.do?criteria=soft+money&extID=10005)

Google Articles on Opposition Research
(http://news.google.com/news?hl=en&q=opposition%20research)

Political Newspaper Advertising
(http://www.naa.org/political/ads/)

Guide to the advantages of newspaper advertising for political campaigns from the Newspaper Association of America.








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