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Campaigns in the 21st Century Book Cover
Campaigns in the 21st Century
Richard Semiatin, American University
Campaigning for Office

Web Links


Campaignsecrets.com
(http://www.campaignsecrets.com/)

"The Ultimate Campaign Toolbox." Articles and email classes on the ins and outs of campaigning.
The Campaign Assessment and Candidate Outreach Project
(http://www.campaignline.com/pew.cfm)

A "candidate's eye view of campaigning and an assessment of the impact that various campaign techniques have on election outcomes. [It also explores] what candidates believe to be the major factors in their electoral fortunes as well as their ideas on how to make the system work better."
The 1960 Presidential Campaign Debates
(http://www.cs.umb.edu/jfklibrary/debates-1960.html)

Commission on Political Debates
(http://www.debates.org/)

All about Political Ads
(http://www.bushin30seconds.org/aboutads.html)

A list of varied Internet resources needed to build a political ad.
The Living Room Candidate
(http://www.ammi.org/livingroomcandidate/)

The history of presidential commercial, from 1952-2000.
Political Media Buying, A Brief Guide
(http://www.ksg.harvard.edu/case/3pt/berkovitz.html)

A well-rounded guide to electronic media planning.








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