Corporate Information Strategy and Management

Corporate Information Strategy and Management, 6/e

Lynda M. Applegate, Harvard Business School
Robert D. Austin, Harvard Business School
F. Warren McFarlan, Harvard Business School

Introduction: The Challenges of Managing in a Network Economy

Case #I-1 A Tale Of Two Airlines In The Network Age: Or Why The Spirit of King George III is Alive And Well!

Module 1: Building the Network Economy: Markets and Models
Chapter 1. Creating Business Advantage with IT
Chapter 2. Crafting Business Models

Case #1-1 QuickenInsurance: The Race to Click and Close

Case #1-2 Nasdaq Japan: E-Merging Markets

Case #1-3 Valuing the AOL Time Warner Merger

Case #1-4 National Logistics Management

Case #1-5 Submarino.com: The Challenges of B2C Commerce in Latin America

Module 2: Building the Network Economy: Capabilities and Organization
Chapter 3. Building Networked Businesses
Chapter 4. Making the Case for Digital Business

Case #2-1 Taco Bell (1983-1994)

Case #2-2 PSA: The World’s Port of Call

Case #2-3 Internet Securities: Building a Business in Internet Time

Case #2-4 American Express Interactive

Module 3: Managing Networked Infrastructure and Operations
Chapter 5. Understanding Internetworking Infrastructure
Chapter 6. Assuring Reliable and Secure IT Services
Chapter 7. Managing Diverse IT Infrastructures

Case #3-1 Jamcracker

Case #3-2 The iPremier Company: Denial of Service Attack (A)

Case #3-3 Ford Motor Company: Supply Chain Strategy

Case #3-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell

Case #3-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations

Module 4: Managing and Leading a Networked IT Organization
Chapter 8. Organizing and Leading the IT Function
Chapter 9. Managing IT Outsourcing
Chapter 10. A Portfolio Approach to IT Projects

Case #4-1 Cisco Systems, Inc.: Implementing ERP

Case #4-2 Harley-Davidson: Enterprise Software Selection

Case #4-3 Xerox: Outsourcing Global Information Technology Resources

Case #4-4 Destiny WebSolutions, Inc.

Conclusion: The Challenges of Managing in a Network Economy Revisited

Case #C-1 Merrill Lynch: Integrated Choice (Abridged)

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