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Business: A Changing World, 4/e
O.C. Ferrell, Colorado State University
Geoffrey Hirt, DePaul University

The Dynamics of Business and Economics

Chapter Outline


Introduction

The Nature of Business

The Goal of Business

The People and Activities of Business

Why Study Business?

The Economic Foundations of Business

Economic Systems

The Free-Enterprise System

The Forces of Supply and Demand

The Nature of Competition

Economic Cycles and Productivity

The American Economy

A Brief History of the American Economy

The Role of the Entrepreneur

The Role of Government in the American Economy

Can You Learn Business in a Classroom?





McGraw-Hill/Irwin